To be honest, the premise is not novel. For decades, new denim jeans have been offered with holes, distressing, and other signs of use. Only lately has the concept been extended to various types of clothing and accessories. Golden Goose Deluxe Brand was founded 20 years ago, inspired by both Southern California skate culture and the timelessness of Italian handicraft.
Alessandro Gallo and Francesca Rinaldo used the motto ‘perfect imperfection’ for their now-iconic sneakers to create a distinct impression on the fashion landscape.
While consistency and accuracy are inherent in the premium fashion industry, there is also an appreciation for the individuality that comes from handcrafted production. That implies that, just as everyone of us has a unique fingerprint, each pair of shoes produced by the Golden Goose plant in Veneto is unique.
Golden Goose produces new models with various finishes and treatments every season, all of which are related to the technical competence of its Italian artisans. Scuffs and minor markings are then placed to each pair, similar to how a pair of jeans may be pre-distressed, to give them a genuine ‘touched by life’ feel.
Instead of being pristine when they reach the buyer, they are instantly ready to wear since they already have that pre-loved appearance.
Table of Contents
Why Are Golden Goose So Expensive?
1. Handmade
The fact that Golden Goose shoes are exclusively handcrafted contributes to their high price.Golden Goose is an Italian footwear company.The creation of its items, like that of any other Italian product, is meticulously planned.Golden Goose shoes are no exception.
Each pair of shoes purchased has been a rigorous procedure by the hands of someone.
Even the shoe’s distressing is done by hand.Unlike other shoe firms who pay their employees pittances, the Italians look after their people.They pay them a living wage and take care of them.This also implies that each shoe costs extra to produce.Hand stitching and creating a shoe needs talent.The outcomes, on the other hand, speak for themselves.Handmade sneakers are frequently the most stylish and comfortable on the market.Making items by hand is also more time consuming.This has a number of effects on the pricing.
For one thing, it implies that workers will have to work longer hours to create a shoe.
It also implies that the Golden Goose plant produces fewer shoes per day than an automated manufacturer.Because they can only create a certain number of shoes every day, the supply of sneakers is constantly limited.
When there is a large demand for a pair of sneakers, the price of those that are available rises.Golden Goose sneakers are pricey because they are handcrafted.
2. The Distressing Method
Unisex streetwear fashion shot with basic white sneakersGolden Goose sneakers are not simply pricey because they are handcrafted.The fact that they’re distressed adds to the expense of production.As a result, the shoe becomes more costly.Golden Goose distresses their shoes in a variety of ways.The most common are skid marks.There will also be folded tabs, muddy tracks, and grass stains.The goal is to replicate the sort of distressing seen in other forms of clothing, such as denim.
It only makes reasonable that the sneakers have distress because they are inspired by skate parks in California.When skateboarding, skateboarders inflict a lot of wear and tear on their sneakers.The goal is to make the sneaker appear to have had a life before arriving at your house.Having said that, none of these shoes have been worn.They simply appear worn.
For a variety of reasons, damaged Golden Goose shoes are more costly.One of these reasons is that distressing each shoe requires more effort and time.It is yet another stage in the production process that the workers must complete.Because the shoes are handcrafted, each worker must distress the shoe by hand.
This not only costs the corporation money in terms of resources, but it also costs them money in terms of wages for their employees.That implies it costs extra to create a shoe since the worker must be compensated for their time.It also implies that the Golden Goose plant produces fewer shoes per day than an automated manufacturer.
Because they can only create a certain number of shoes every day, the supply of sneakers is constantly limited.When there is a large demand for a pair of sneakers, the price of those that are available rises.Golden Goose sneakers are pricey because they are handcrafted.
3. Individuality
Golden Goose Deluxe Brand Superstar, GDB logo
The uniqueness of Golden Goose sneakers is likely one of the main reasons for its high price.
Even a pair of shoes is not the same.Their distressing differs slightly, making each one as distinctive as human fingerprints.For example, one shoe’s distressing may be more colorful than the other.Another person’s pattern may be somewhat different.The skid mark along one shoe may be shorter or not present at all on the other shoe.
One reason is that the shoes are handcrafted.
It is impossible for someone to perform the same thing repeatedly.
Human mistake is unavoidable.Rather of trying to hide it, the firm welcomes it.
“Imperfection in perfection,” they say.It appears to be an effective marketing factor.
When it comes to sneakers, people like originality.They evoke a person’s personality and sense of style.Fashionistas despise the concept of wearing something mass-produced that anybody can buy.Instead, they flourish in clothing that is distinctive to their personality or flair.This is something that Golden Goose excels at.Its distinctiveness, in addition to being a fantastic selling advantage, explains why it is so pricey.
Making the shoes unique involves extra effort and money.The shoes are in high demand since they are one-of-a-kind.Golden Goose sneakers are pricey because they are one-of-a-kind.
4. Calfskin Leather has the texture of real calfskin of the greatest grade.
The materials used to produce Golden Goose shoes contribute to their high price.Italian clothing is known for employing the highest quality leather.Golden Goose shoes are no different.Calfskin leather is the principal leather utilized in the creation of their shoes.This leather is pricey since it is derived from calves.
However, not every calf can provide leather.Italy has exceptionally strong quality control requirements for its leather.Before being murdered for its skin, the calf must be in good health and of a specific age.
Farmers go to tremendous lengths to maintain their calves in the best possible health.The healthier the calf, the nicer its skin and, as a result, the leather.
Calfskin leather is pricey because it requires a lot of money to produce.Golden Goose most likely pays a high price for calfskin leather to produce their shoes.This leather is known for its durability while still retaining a suppleness that is pleasing to the touch.It’s ideal for premium shoes that are worn outside while yet providing excellent comfort to their wearers.
5. Premium Cotton Laces Strings for Sport Shoes on White Background Green
Another factor that contributes to the higher price of Golden Goose shoes is the use of quality cotton laces.Some shoemakers will choose to save money by using common cotton or other materials to produce their laces.These firms have no problem with utilizing low-quality laces for their shoes because they merely sit on top of the shoe and do not give comfort to the wearer.
However, low-quality materials quickly lose their worth after just a few years.They become soiled, lose their integrity, and can even break apart.Golden Goose does not skimp on their laces.By investing in superior cotton, they actually increase the cost of their shoes.Cotton of high grade is both durable and comfy.
They make excellent laces because they feel well, look good, and last a long time.Because laces are used often, with tying and untying them each time you put on your shoes, durability is important.
When the laces begin to fray, you must either change the laces or replace the shoe.Golden Goose wants your laces to endure as long as your shoes do.Their employees also meticulously thread the laces through the shoe.
As a consequence, the laces look fantastic, feel fantastic against your fingertips, and offer a tight framework for the shoe.
You won’t be slipping out of them because of poor quality laces.
As one might think, premium cotton is the most costly sort of cotton available.
It is more costly because it costs more to nurture the soil and cultivate high-quality cotton.It’s also quite popular.Luxury garment manufacturers all over the world demand the best cotton for their goods.Because demand is strong but supply is typically limited, quality cotton is relatively expensive.Golden Goose is forced to raise its pricing to compensate the additional expense.
Golden Goose sneakers are costly due to the use of fine cotton laces.
6. Cotton Loopback Towel Material
One of the distinguishing elements of Golden Goose shoes that contributes to its high price is the internal loopback cotton toweling.For the inner of the shoe, some shoemakers will utilize leather or suede.They build an inside out of a loopback cotton toweling material that helps control the temperature of your foot.
When it’s hot outside, it keeps your feet cool.It keeps your feet toasty while it’s freezing outside.
This not only makes the shoe more comfortable to wear, but it also means you may wear it in any conditions.They also help to keep your feet from sweating.
This is great for skateboarders who create a lot of heat when skating, as well as anyone who wears shoes for an extended period of time.The material’s cooling and heating properties ensure that your feet are constantly comfy.
However, this extra element of the sneaker is not inexpensive.Golden Goose will need to purchase more high-quality materials to achieve this achievement.The material must then be skilfully crafted into the inner of the shoe by their artisans.
As a result, the shoe costs extra to produce.Golden Goose must charge a high price for the shoe in order to offset the costs.
Golden Goose sneakers are pricey because the inner lining of their sneakers is made of a loopback cotton toweling material.
7. Sneaker Height
Aside from their look, Golden Goose sneakers are known for making the user taller.They’ve been dubbed the “high heels” of sneakers.This is due to the shoe’s lofty leather insole.The footbed is particularly big around the heel, then gradually flattens down near the toes.This design was also inspired by the California skate culture.
Skaters must often utilize the location of their feet and toes to guide the skateboard in the desired direction.When worn, the leather insole may easily add an inch of height.
This raises the price of the shoe in a number of ways.The most evident is that it needs more materials.If the insole was flat, the firm could get away with using little leather to make it.Because it is taller, it requires more material to fill the footbed and provide ample structure and support for comfort.It is more expensive to produce since it requires more resources.
Another reason is that many individuals appreciate how tall it makes them.This boosts demand for the shoe, causing the price to rise.Golden Goose sneakers are pricey due to their lofty, leather insole.
Conclusion
We’ve discussed a lot about the Golden Goose shoes in this really detailed guide. To answer market realities, Golden Goose is unquestionably one of the most premium shoe producers. Despite their poor performance, these shoes are ridiculously expensive. But why are Golden Goose shoes so pricey?
That is a valid query for everyone who provides a relatively comparable performance output to their industry opponent.
The primary reason is their utterly unconventional designs. These sneakers will set you different because of their vintage-inspired styles!
So, if you want to be in the spotlight, get your hands on one of these Golden Goose out there.
